Your customers are constantly talking about you, on a variety of channels, and sharing their experience, opinion and feedback . These are valuable inputs and can help shape your product and service road map. However, how do you synthesize this incredible volume of data, and make it meaningful for your business. In this post, we are going to talk about one specific technique, called sentiment analysis, and discuss how this can be used to track your brand’s perception in the market. Sentiment Analysis, also called Opinion Mining, is a useful tool within natural language processing that allow us to identify, quantify, and study subjective information.
Sales forecasting and Goal setting is a common task in most sales driven organizations. A good forecast allows firms to adequately plan and manage their short and long-term goals, with a degree of confidence. It also allows leaders to establish and allocate the right targets to their teams and encourages sales teams to develop a healthy pipeline of opportunities to achieve their goals.
In this very practical example, we are going to use time series analysis, to derive meaningful insights from past observed data, and use it to predict future values